Assistant Store Manager

Location: Cheshire Oaks Designer Outlet, Kinsley Road, Ellesmere Port

Salary:  £30,000 - £33,000 per annum

Vacancy Type: Permanent, Full Time

Join Lacoste at Cheshire Oaks

We're looking for an ambitious and commercially driven retail leader to join our team as Assistant Store Manager at one of the UK's leading designer outlet destinations.

As Assistant Store Manager, you'll work closely with the Store Manager to drive sales performance, develop a high-performing team and deliver an exceptional customer experience within one of the world's most recognised premium lifestyle brands.

This is an excellent opportunity for an experienced Assistant Manager, Deputy Manager or Store Manager looking to further their career within a global brand.

About Lacoste

At the crossroads of fashion and sport, Lacoste creates and liberates movement. Present in nearly 100 countries, Lacoste is a globally recognised premium lifestyle brand built on innovation, elegance and performance.

Working at Lacoste means joining a community of over 8,500 employees worldwide who are passionate about delivering excellence and developing talent. As part of the MF Brands Group, alongside Aigle, Gant and Tecnifibre, we are committed to creating opportunities for people to grow and succeed.

The Role

As Assistant Store Manager, you will support the Store Manager in all aspects of running a successful retail store. You will be a hands-on leader, driving commercial performance, coaching your team and ensuring every customer receives a premium brand experience.

Key Responsibilities

• Support and motivate a high-performing retail team to achieve sales and KPI targets
• Lead by example on the shop floor, delivering exceptional customer service
• Take ownership of the store in the Store Manager's absence
• Coach, develop and performance manage team members
• Support recruitment, onboarding and succession planning activities
• Analyse sales performance and implement action plans to drive results
• Ensure operational excellence across stock, compliance and store standards
• Maintain outstanding visual merchandising and brand presentation
• Drive a culture of accountability, teamwork and continuous improvement

What We're Looking For

Essential Experience

• Previous experience as an Assistant Store Manager, Deputy Manager, Floor Manager or Store Manager within a retail environment
• Proven track record of delivering sales, KPI and customer service targets
• Experience leading, coaching and developing retail teams
• Strong commercial awareness and ability to interpret business performance
• Confidence managing performance and supporting people processes
• Flexible approach to working weekends, peak trading periods and retail operating hours

Personal Qualities

• Strong leadership and communication skills
• Passion for premium retail and customer experience
• Positive, energetic and solutions-focused attitude
• Ability to inspire, motivate and develop others
• Ambition to progress within a global retail business

Reward and Benefits:

• Competitive Commissions Scheme
• 28 days annual leave entitlement inclusive of bank holidays
• Up to 65% off Lacoste products- Employee Assistance Programme
• Uniform Allowance

To Apply

If you feel you are a suitable candidate and would like to work for Lacoste, please proceed through the following link to be redirected to our website to complete your application.

https://careers.lacoste.com/en/s/9D6by3LR

Equal opportunities

At Lacoste, we are committed to making equal opportunities a reality.

Inherited from our unique vision of fashion-sport, equal opportunities move us forward and our recruitment methods follow this commitment by focusing on skills and embracing all types of talents.

We commit to fostering a diverse and inclusive environment where elegance goes beyond style and where each of us is given the chance to fulfill our greatest potential.

Contact information

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