- Department: Marketing
- Division: Commercial
- Reporting to: Marketing Executive: Spirits
- Location: Paarl
Purpose:
To monitor market trends, develop brand plans and manage marketing activities, in order to establish, position and grow the KWV spirits and liqueur portfolio.
Duties and Responsibilities:
- Transition the brand strategy into a core creative idea which all communications (Through-the-Line) will stem from
- Lead creative and content generation in order to deliver a sustainable brand which will deliver against the strategic objectives
- Develop brand plans with clear link to execution
- Identify trends through research and insights within the global alcoholic beverage market, including consumer, customer and competitor
- Lead innovation from proposition development, liquid and pack creation as well as relevant pricing strategy
- Management and analysis of key financials including brand income statements, A&P budget management, inventory management and cost of goods (COGS)
- Effective management and evaluation of ROI on A&P
- Continuous improvement of COGS, supply chain and product quality
- Works closely with the customer marketing and sales teams to ensure a focused activity matrix that drive volume or value in strategic channels
- Influence and manage stakeholders (internally and externally) to ensure alignment on core brand strategies
Minimum Requirements:
Education and Experience:
- A relevant qualification/degree in marketing
- At least a minimum of 5 years' experience at brand management level within the FMCG industry
- Alcoholic beverage industry experience will be advantageous
- Knowledge and experience within the spirit category will be an advantage
- Valid driver's license and own vehicle
- Ability to do business travel
Knowledge and Skills:
- Considerable experience in brand management within a FMCG business, ideally within the alcoholic beverage industry
- Commercially-minded, with experience managing budgets and P&L
- Ability to work cross functionally and effectively communicate with all levels / divisions within the organization as well as with external stakeholders
- Business acumen
- Deadline driven and ability to work under pressure
- Multi-tasking is a pre-requisite
- Well- developed planning, organizing and time management skills
- Innovative and creative mindset
- Ability to work independently and as part of a team
- Ability to communicate in English (verbal and written)
Salary:
PLEASE NOTE:
- Should you not hear from us within one month of the closing date of the advert, kindly regard your application to have been unsuccessful
- We reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested, please submit your application as early as possible
Please note that any personal information that you shared will be used for the purposes of applying for a role with KWV as advertised above. This information may be shared with authorised Warshay Investments (Pty) Ltd ("KWV") representatives (internal and contracted external parties) as required. Should you have any questions related to how we process your personal information, please refer to the privacy policy.
