- Reporting to: Customer Marketing Manager
- Location: Paarl
- Department: Customer Marketing/ Trade Marketing
Purpose:
To drive the planning, coordination, and execution of trade marketing campaigns across the KWV brand portfolio. The Trade Marketing Specialist will play a key role in translating brand strategies into impactful in-market activations, ensuring alignment with sales objectives and enhancing brand visibility at point of purchase
Job Summary:
- Develop and execute national and regional trade promotions for assigned brands
- Collaborate with Sales, Key Accounts, and Brand teams to ensure campaign alignment and effectiveness
- Manage the development, ordering, and distribution of promotional materials (POS)
- Conduct in-trade assessments to evaluate execution and gather market insights
- Measure and report on the effectiveness of trade promotions and activations
- Leverage internal and external budgets and opportunities (BOP) to maximize impact
- Build and maintain an integrated promotional calendar across brands
- Align promotional activities with Key Account calendars and sales strategies
- Present promotional plans to internal stakeholders and Key Accounts
- Track and report on campaign implementation progress vs. targets
- Attend trade promotions and activations to understand sales dynamics and competitor activity
- Oversee POS inventory and ensure timely distribution to relevant channels
Minimum Requirements:
- Grade 12 (Matric) plus a relevant tertiary qualification in Marketing, Sales, or Business Administration
- Minimum 5 years' experience in a Trade Marketing, Sales, or Brand Marketing role within FMCG or beverage/alcohol industries
- Strong planning and organizational skills with a proactive mind-set
- High attention to detail and excellent administrative capabilities
- Fluent in English (verbal and written)
- Proven relationship-building and stakeholder management skills
- Advanced proficiency in Microsoft Office (Word, Excel, and PowerPoint)
- Valid driver's license and own reliable vehicle
Skills Required:
- Trade marketing strategy and execution
- Strong communication and interpersonal skills
- Customer-centric mind-set
- Analytical and problem-solving abilities
- Deadline-driven and results-oriented
- Ability to work independently and collaboratively across teams
PLEASE NOTE:
Preference will be given to suitably qualified candidates from under-represented groups aligned with our Employment Equity Plan.
Closing date: 13 November 2025
Should you not hear from us within one month of the closing date of the advert, kindly regard your application to have been unsuccessful.
Please note that any personal information that you shared will be used for the purposes of applying for a role with KWV as advertised above. This information may be shared with authorised Warshay Investments (Pty) Ltd ("KWV") representatives (internal and contracted external parties) as required. Should you have any questions related to how we process your personal information, please refer to the privacy policy.
