Job Specification – Senior Sales Team Manager – Events
Location: Banana HQ, Bury St Edmunds (open to discussions about remote and flexible working)
Contract Type: Permanent
Reports to: Sales & Marketing Director
Team Overview
The Go Ape Sales team creates memorable events for large groups including corporate customers, schools, youth organisations, and others. The team both receive incoming requests and proactively generates leads, creating tailored adventures (including working with 3rd party suppliers if required), and work with our 35 UK locations to ensure that our customers receive an amazing experience at each stage of their Go Ape adventure.
Purpose of the Role/Role Overview:
This role will see you work with the sales and the wider support teams to translate our overall business objectives into a sales strategy that ultimately delivers target revenue. Acting as a sales champion for the business you will lead the development of a continuous improvement culture and mindset within the Sales team and support any wider business activity as and when required.
Working Closely and in partnership with the Sales & Marketing Director, Sales Team, Operational Support team and Site Managers.
Job Specification Responsibilities will include but not be limited to:
- work with the Sales & Marketing Director to develop a strategy and business plan that
delivers the departments revenue goals and secures Key Performance Indicators in line with the business objectives.
- Represent the sales department in key meetings such as the weekly commercial meeting, highlighting performance, feedback and opportunities.
- Work closely with the operations team on optimising performance of the department through capacity at site.
- Work closely with site managers to ensure a open flow of communications again to maximise opportunities through engagement.
- Monitor and analyse performance metrics and suggest improvements in real time.
- Prepare monthly, quarterly and annual sales forecasts, working with the Finance Team to ensure accuracy of reporting
- Overseeing and influencing the activities and performance of the sales team.
- Coaching the sales team in all aspects of performance delivery, providing coaching on a one-to-one basis and within the team, to mitigate any underperformance and drive continuous future improvement.
- Developing individuals through motivation, coaching and product knowledge education to create succession planning and career development.
- Ensuring all aspects of the customer sales journey is completed effectively.
- Work closely with other departments that have a direct impact on the events team to achieve continuous performance improvement.
Person Specification The suitable candidate will have:
- Experience in managing and directing a sales team
- Experience of developing and implementing a sales strategy with proven results
- Excellent communication skills with ability to build rapport across the business
- The ability to coach and nurture a team to get the best results
- CRM knowledge and analysis.
- Ability to recruit, train and build a scalable sales team
- Strong data analysis skills
- Proven ability of coaching and influencing others in a matrix environment to adopt to new practices and experiences.
- Excellent written and verbal communication skills
- Dedication to providing great customer service
Reward Package
Up to c.£45k plus Bonus Opportunity
Holiday Entitlement – 25 Days +Bank Holidays & Christmas Shutdown
Broad benefits Package
Company Ethos
Go Ape is an Employee-Owned Trust
Our Values
- Keeping the adventure in adventure
- Encouraging ‘I can’t to become I can’
- Always seeking to be two steps better
- Zero risk equals zero development
- To challenge, surprise and excite
- Build in customer delight
- Be socially and environmentally responsible
- Create worthwhile, rewarding jobs
Our Mission
- To be the best Adventure company on the planet (where you can be home in time for tea) Our Vision
- ‘Creating adventures, encouraging everyone to live life adventurously’
If you feel as strongly as we do about encourage everyone to life more adventurously then this could be the perfect environment.
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