Purpose of the Role 

The Fundraising Trainer is responsible for developing, delivering, and evaluating training programmes that enhance the knowledge, skills, and performance of the face to face fundraising teams. The role focuses on equipping fundraisers with effective communication, donor engagement, persuasion, objection-handling, and donor acquisition skills to achieve fundraising targets, steady retention while maintaining high standards of professionalism and ethical conduct.

The trainer will work closely with fundraising managers, team leaders, and field teams to improve individual and team performance, strengthen donor relationships, and support the organisation's overall fundraising objectives.

Main Duties

Onboarding and Initial Training:

• Conduct classroom and field-based training for new fundraisers, covering the organization's mission, values, impact & programmes.

• Train fundraisers in effective pitching techniques, storytelling, active listening, and donor relationship building.

• Conduct refresher training sessions to reinforce learning and improve performance.

• Adapt training methodologies to suit different learning styles and levels of experience.

• Teach the core F2F methodology (e.g., stopping passersby, building rapport, delivering impact stories, calling to action, and handling objections).

• Educate team members on compliance, code of conduct, data privacy, and ethical standards.

• Develop training materials, presentations, training manuals, role-play exercises, and assessment tools which will directly have an impact towards donor retention & quality acquisition.

Team Performance and Skill Development:

• Identify individual strengths, weaknesses, and conversion bottlenecks for each fundraiser.

• Conduct regular one-to-one review meetings and set personalized growth or target-driven action plans.

• Organize ongoing capacity-building workshops, refresher sessions, and team debriefs.

• Ensure fundraisers follow organisational policies, campaign guidelines & donor acquisition procedures.

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Collaboration and Team Development

• Collaborate with fundraising managers and team leaders to align training programmes with campaign objectives.

• Participate in recruitment and selection processes by assessing candidates' communication and fundraising potential.

• Support the development of team leaders through coaching, mentoring, and leadership training.

• Share best practices, successful fundraising approaches, and lessons learned across teams.

• Contribute to the development of fundraising strategies and continuous improvement initiatives.

Field Coaching and Performance Management

• Conduct regular field visits to observe fundraisers and assess their performance.

• Provide individual coaching and constructive feedback to improve fundraising conversations and conversion rates.

• Identify performance gaps and implement targeted coaching plans.

• Work closely with team leaders to support underperforming fundraisers and strengthen team capabilities.

• Monitor key performance indicators, including donor acquisition, conversion rates, average donation values, donor retention indicators, and quality standards.

• Conduct performance reviews and recommend additional training where necessary.

Motivation, Compliance, and Retention:

• Foster a positive, resilient, and collaborative team culture to combat high turnover common in F2F fundraising.

• Enforce strict adherence to local street-fundraising regulations, site agreements, and safety protocols.

• Monitor fundraiser conduct to ensure respectful, non-aggressive communication with the public.

Operations, Scheduling, and Logistics:

• Assist with or manage field location planning, site rotations, and weekly work schedules.

• Ensure fundraisers have all necessary equipment, branding materials, ID badges, and tablets/forms.

• Track daily/weekly metrics (donor conversion rates, sign-ups, retention) and report progress to management.

Training Evaluation and Reporting

• Assess the effectiveness of training programmes through tests, practical exercises, role-plays, and field observations.

• Maintain records of attendance, assessments, training outcomes, and individual progress.

• Prepare regular training reports highlighting achievements, challenges, and areas for improvement.

• Analyse fundraising performance data to identify recurring skill gaps and training needs.

• Recommend improvements to training content and delivery methods based on field feedback and performance results.

Qualifications and Experience 

• Honours or Bachelor's degree in, Social Sciences, International Relations, or related field. 

• At least 3–5 years of experience in fundraising, sales, field marketing, or donor acquisition.

• Demonstrated understanding of donor engagement, fundraising communication, and performance management.

• Experience working in a multicultural team.

• A strong Pan-African Mindset.

• Familiarity with administrative support work within a role or organisation. 

• Skilled in negotiating, building consensus, bringing together diverse stakeholders, and facilitating dialogue to achieve mutual outcomes.

• Demonstrated strong communication skills.

• Knowledge and/or experience in supporting campaigning, creative advocacy content, execution of strategies, lobbying, and canvassing projects.

• Demonstrated understanding of donor engagement, fundraising communication, and performance management.

• Experience in developing training materials and conducting practical training sessions.

• Adaptability and the ability to work in a target-driven environment.

• High levels of integrity, professionalism, and accountability.

• Ability to assess performance and provide constructive feedback.

• Excellent planning, organisation, and time-management skills.

• Adaptability and the ability to work in a target-driven environment.

Contact information

Diana