Note: This role is for our partner company Ruby Living

Lead the Growth of a Leading Senior Living Brand

We are looking for an experienced and commercially driven Sales & Marketing Director to lead the growth of our senior living business across independent living, assisted living and care.

We’re looking for a strategic, commercially minded and digitally savvy leader with high emotional intelligence and a genuine passion for people.

You’ll need to be creative, entrepreneurial and results-driven, while understanding that choosing a senior living environment is both a financial and deeply personal decision for residents and their families.

This is a high-impact role combining sales leadership, marketing strategy, digital engagement and customer experience, with a strong focus on driving occupancy, generating quality leads and strengthening our position within the senior living sector.

Key Responsibilities

• Develop and execute sales and marketing strategies to drive occupancy, revenue and growth
• Lead, mentor and develop a high-performing sales team
• Drive the full customer journey from lead generation through to occupation
• Develop and manage digital marketing and social media strategies across platforms including Facebook, Instagram, LinkedIn and YouTube
• Oversee paid digital advertising, SEO, website performance and lead generation
• Strengthen the organisation's brand and market positioning
• Build strategic partnerships and referral networks across healthcare, financial services and community organisations
• Use data, analytics and market insights to identify opportunities and improve performance
• Work closely with the CEO, Operations and Fedgroup Marketing team to deliver an exceptional customer experience

Experience & Qualification

• Tertiary qualification in Marketing, Business, Communications or a related field
• Minimum 5 years' experience in sales and marketing leadership
• Proven experience driving digital marketing, social media and lead-generation campaigns
• Strong commercial and financial acumen
• Experience leading and developing high-performing teams
• Excellent communication, presentation and relationship-building skills
• Strong analytical and strategic thinking abilities
• Experience in senior living, retirement, hospitality, property development or lifestyle communities will be highly advantageous

The Opportunity to Make an Impact

This is an opportunity to play a key role in shaping the growth of an established senior living brand, strengthening its market presence and building a high-performing sales and marketing function.

You will have the opportunity to influence the customer experience and make a meaningful difference in the lives of older adults and their families.

Contact information

Wilma Allaoui