Salary:                           Starting at £45,000 per annum (competitive - dependent on experience)

Location:                        Bristol

Working pattern:             45 hours per week – Monday to Saturday (with a day off in the week)

Join Our Award-Winning Team at Carbase!

Carbase are looking for a forward-thinking Digital Sales Manager to take ownership of our digital sales and customer engagement operation. This is a leadership role at the heart of our online customer experience — where strategy meets performance, and technology meets people.

You’ll be part of our dynamic team and responsible for converting leads, managing enquiries, and shaping how customers interact with us across every digital touchpoint — phone, web, live chat, email, and emerging AI-assisted channels.

This role is about driving measurable growth to our digital funnel: turning attention into action, and interaction into sales. You’ll blend commercial focus with creativity, ensuring every part of the digital journey reflects our brand, our standards, and our ambition.

What you will be doing:

• Own and optimise the full digital customer enquiry journey — from first contact through to conversion and retention.
• Lead, coach, and energise the teams to deliver exceptional customer outcomes and exceed sales and service targets.
• Develop and execute multi-channel engagement strategies — blending inbound, outbound, and digital touchpoints to maximise reach and impact.
• Drive conversion performance across vehicles, finance, warranties, and aftersales opportunities.
• Analyse customer data and digital performance metrics to identify trends, insights, and opportunities for improvement.
• Collaborate with retail and auto centre teams to create seamless online-to-offline experiences that strengthen relationships and loyalty.
• Champion innovation in digital engagement, automation, and AI-assisted service — keeping our approach fresh, efficient, and competitive.
• Ensure compliance with FCA regulations, GDPR, and internal governance frameworks.
• Report to senior leadership on performance, conversion, and customer behaviour with clear, data-led recommendations.
• Lead continuous improvement initiatives to elevate both team productivity and customer satisfaction.

What we are looking for:

• Proven experience leading a high-performing digital sales or contact centre team — ideally within automotive, retail, or service environments.
• A leader who inspires accountability, energy, and commercial focus.
• Strong record of driving conversion, enhancing customer experience, and managing omni-channel sales journeys.
• Strategic and analytical mindset, capable of turning insights into measurable business outcomes.
• Confident communicator who thrives on collaboration and innovation.
• Technically fluent with CRM, lead management, and reporting systems — with curiosity for automation and AI tools.
• Commercially astute, data-driven, and customer-obsessed.
• Self-starter who thrives in a fast-paced, performance-oriented culture.

Why join us?

• Competitive salary and performance-based bonus.
• Recognised as a Great Place to Work for two consecutive years.
• Career progression opportunities in a growing, tech-led automotive business.
• Employee benefits and discounts across our automotive services and products.
• A collaborative environment where ideas turn into impact.

Benefits:

• 31 days annual leave increasing to 35 days with long service
• Access to BHSF Health Cash Plan
• Access to company pension scheme
• In-store discounts on car purchases, servicing and EV charging points
• ‘Refer a friend’ scheme
• Health and Wellbeing support via ‘Ben’
• Bike to work scheme
• Access to ‘Money@Work’

Ready to drive the next generation of digital sales?

Apply now to become our next Digital Sales Manager in Bristol.

Contact information

Charlotte Mills