Head of Channel Marketing – Paris

Paris | Hybrid Working

A leading global asset management firm is seeking an experienced and commercially minded Head of Channel Marketing to lead its marketing strategy across the French market. This is a high-profile opportunity to shape brand positioning, drive client engagement, and support business growth within one of Europe's most important investment markets.

As a senior member of the marketing function, you will be responsible for developing and executing integrated marketing strategies that strengthen brand awareness, enhance client experience, and generate qualified opportunities across adviser, wholesale, and institutional channels.

The Opportunity

This newly created position offers the chance to play a pivotal role in a growing French business. Working closely with senior sales leadership and regional marketing teams, you will define and deliver impactful campaigns across digital, content, social media, events, and thought leadership initiatives.

You will combine strategic thinking with hands-on execution, leveraging data, market insights, and client understanding to optimise marketing performance and support commercial objectives.

Key Responsibilities

• Develop and execute the channel marketing strategy for the French market.

• Partner with senior sales stakeholders to define compelling client propositions across adviser and wholesale segments.

• Design and deliver integrated marketing campaigns that drive awareness, engagement, and lead generation.

• Lead brand-building initiatives across digital channels, events, content, and social media.

• Monitor market trends, competitor activity, and client behaviour to identify new growth opportunities.

• Drive measurement and reporting frameworks to evaluate campaign effectiveness and maximise return on investment.

• Collaborate with content, PR, distribution, and external agency partners to amplify brand presence and audience engagement.

• Enhance customer journeys across digital and in-person touchpoints to improve client experience and support business development efforts.

• Act as a trusted advisor to senior stakeholders on marketing strategy, execution, and best practice.

Candidate Profile

The successful candidate will bring a strong blend of strategic marketing expertise, commercial acumen, and leadership capability within financial services.

Key requirements include:

• Significant experience in channel marketing, product marketing, or commercial marketing leadership roles.

• Strong understanding of the French investment market, including adviser and wholesale distribution channels.

• Experience within asset management, wealth management, investment services, or broader financial services environments.

• Knowledge of ETFs, mutual funds, or investment products would be highly advantageous.

• Demonstrated success in developing and executing measurable marketing strategies and campaigns.

• Excellent stakeholder management and cross-functional collaboration skills.

• Strong analytical mindset with the ability to translate insights into action.

• Outstanding written and verbal communication skills in French and English.

Contact information

Sophia Pettiford