Regional Sales Manager, Established Low & No Beer Brand, London, Up to £45,000  

I am excited to be working with this innovative and fast-growing low & no alcohol beer brand, making waves across the UK with their unique range of craft products. With the increasing demand for healthier, alcohol-free options, they are committed to providing exceptional products that challenge the norm and excite consumers.

As they expand rapidly nationwide,  they are looking for a passionate and driven Regional Sales Manager to lead our growth in London’s vibrant On-Trade sector.

What they offer:

• A competitive salary with bonus potential
• Opportunity to be part of a fast-growing and innovative brand
• Autonomy and ownership of a key region in our growth strategy
• Career progression in a dynamic, mission-driven company

Regional Sales Manager Key Responsibilities:

• Develop and execute a strategic sales plan to increase distribution and grow sales volume in London’s On-Trade sector.
• Identify and secure new accounts within IFT and multiples, with a strong focus on expanding into untapped venues.
• Build and maintain strong relationships with existing clients, ensuring excellent service and consistent growth.
• Stay up-to-date on market trends, competitor activity, and consumer preferences within the low & no alcohol category.
• Work closely with the national sales team, marketing, and distribution partners to ensure smooth execution of initiatives and promotional campaigns.
• Track sales performance and provide regular updates, insights, and recommendations to senior management.

The ideal Regional Sales Manager candidate:

• Proven track record in sales, with a minimum of 3 years’ experience in the On-Trade, ideally within the drinks industry. Experience with low & no alcohol brands is a plus.
• Strong contacts within the IFT and multiples in London.
• Self-motivated, results-oriented, and passionate about the growing low & no alcohol movement.
• Strong commercial acumen with the ability to negotiate deals and win new business.
• Excellent verbal and written communication skills, with the ability to influence key decision-makers.

If you are interested in having a chat about this role, please forward updated CV’s to Mark at COREcruitment / Mark@corecruitment.com

 

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