Digital & CRM Manager – Luxury Lifestyle

Location: London (hybrid working)
Salary: Up to £65,000

The Role
As the Digital & CRM Manager, you’ll play a pivotal role in shaping and delivering CRM strategies, email marketing campaigns, and digital communications to drive engagement and retention across the member journey. Acting as a brand guardian, you'll ensure consistency, quality, and alignment across all digital touchpoints.

Key Responsibilities

• Plan, execute, and optimise email campaigns against data-driven goals and KPIs.
• Design and manage all member email campaigns, including automations and onboarding flows.
• Create and oversee an email marketing calendar, coordinating with app push notifications.
• Lead as the internal Salesforce Marketing Cloud expert, leveraging tools like Email Studio, Journey Builder, and Content Builder to personalise communications and manage member data.
• Maintain GDPR compliance and ensure data security.
• Collaborate with cross-functional teams to deliver integrated marketing campaigns.
• Analyse and report on campaign performance using tools like Google Analytics, Firebase, and social media insights.
• Manage website and app content updates via CMS systems, ensuring seamless user experiences.

Your Skills and Experience

• Proven experience in a similar role, with expertise in Salesforce Marketing Cloud.
• Strong technical proficiency, including SQL, HTML, CSS, and AMPscript.
• A good understanding of the luxury lifestyle market or high-end private membership clubs.
• Creative flair with excellent organisational and project management skills.
• Strong interpersonal and communication abilities to build relationships across all levels.
• Familiarity with CMS systems (WordPress/Wagtail) and Adobe Creative Suite is desirable.

Why Join?
This is more than a role—it's an opportunity to be part of a forward-thinking team in a dynamic environment where creativity meets innovation. You’ll play a key part in shaping the digital future of a renowned members' club that celebrates diversity, inclusion, and individuality.

If you have the skills, experience, and passion to excel in this role, we’d love to hear from you. Apply today!